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Client: Saatchi & Saatchi

The 'Bring it on Britain Awards'

Part of a new campaign positioning Walls as a producer of British classics, Saatchi & Saatchi commissioned WAI to build the main wallsproperfood.co.uk website and the online element of the campaign The Bring it on Britain awards.

The campaign encourages the public participation of users to apply for funding in order to turn their lifetime passions into a reality via the Facebook community. A panel of judges will decide who wins and the site will show the winners living their dreams.

The site also provides a section called Family Fun which provides family friendly activities across the UK.

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