Clients: Wieden & Kennedy & Creative Tank
WAI worked with a couple of agencies - Creative Tank and Wieden & Kennedy - on this pan-European Nokia campaign to promote the launch of the new Nokia headset. The campaign was a UGC driven competition that asked users to design their own headsets.
WAI provided the technical expertise using Maya, Flex and Papervision to achieve the site's visually rich pop of the page quality and bring the agencies' creative ideas to life
The campaign was so successful that Nokia decided to extend it to multiple European territories, so we also built a CMS that enabled multi-lingual rollout across 14 countries.